Is your business writing like supermarket-brand vanilla ice cream? We’re not knocking a popular flavor. Lots of people love vanilla. But if you’re trying to get people’s attention online, copy that sounds like the popular generic brand everyone else is selling can just melt away untasted, whether it’s a blog post, copy for your website, or the About section of your LinkedIn profile. Flavor matters!
Read MoreMany small businesses and solopreneurs aren’t aware that they need a brand. They don’t realize how generic they sound to potential clients. One of our services is rewriting website copy, and reading through a future client’s site can feel like Groundhog Day. We have seen the same language, the same words, the same phrases, over, and over, and over.
Read MoreWhen we first started Pearl Consulting NYC 3 years ago, we provided organic social media services for our clients. Now we’re more focused on the writing part of the business, so when we help our clients with planning their marketing strategy, part of that is helping them find the best social media managers for their needs. Yes, they can choose to DIY it, but learning the ins and outs of the various platforms takes valuable time away from what they do best.
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