Once you’ve got your brand voice you need to consider the tone. With the right tone, you can turn idle curiosity into serious interest and persuade people with a problem that you are uniquely skilled at solving their problems.
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Is your business writing like supermarket-brand vanilla ice cream? We’re not knocking a popular flavor. Lots of people love vanilla. But if you’re trying to get people’s attention online, copy that sounds like the popular generic brand everyone else is selling can just melt away untasted, whether it’s a blog post, copy for your website, or the About section of your LinkedIn profile. Flavor matters!
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Many small businesses and solopreneurs aren’t aware that they need a brand. They don’t realize how generic they sound to potential clients. One of our services is rewriting website copy, and reading through a future client’s site can feel like Groundhog Day. We have seen the same language, the same words, the same phrases, over, and over, and over.
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