For many years, marketing gurus have advised small business owners and solopreneurs to blog for SEO (Search Engine Optimization). And it’s true that adding expert content containing the right keywords to your website can persuade our Google overlords that you’re an authoritative source who deserves a higher rank in search results. But over-focusing on SEO can also result in a lot of keyword-driven content that lacks personality and human connection.
SEO isn’t close to being the only reason to blog. There’s a lot of power in blogging, and here’s how you can use it to help your business.
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