Brand Voice Copywriting for Purpose-Driven Businesses
Find The Magic In Your Message
A great story can transform your business.
Let’s find the right words to tell it.
A great story can transform your business.
Let’s find the right words to tell it.
Imagine a world where it was easy to find the magic in your marketing. Words you could sprinkle throughout your website, blogs, and elevator pitches to make them come to life. A tasty bowl of phrases for potential clients that aren’t too hot or too cold. A breadcrumb trail laid through the wild forests of the Internet to lead the right people to your website.
But how can you find your happy ending if you’re not sure which story you’re in?
Finding the right words may feel like a never-ending quest. Maybe you’re convinced that your particular kind of business is hard to talk about. Perhaps you’ve been told that you need to sell your soul if you want to succeed. Or, you hired a writer who turned out to be a bad apple, and you’re tired of searching for the good ones.
But somewhere in the forest, or the village, or the castle, there’s a marketing story that’s all yours - one with the magic you need. All you need is the right guide.
We’re a former New York Times journalist and a nonprofit executive who met on the dance floor and turned our real-life partnership into a business. Originally intending to blog and create social media content for small service-based businesses, we quickly learned that most of our clients needed help with their messaging. That’s why we became brand voice copywriting evangelists with a well-designed process that helps you to find your voice and share it effectively.
Read More About Brand Voice:
Branding is an important component of business success, yet many people only have a vague notion of what it is. When we speak with potential clients and ask them if they’ve done any branding work, they usually reply “Oh, I’ve gotten someone to create a logo and have some colors picked out for the website.” But a logo is just one way to communicate your brand message.
Defining your ideal client can be a powerful tool that allows you to refine your messaging, zero in on the best-fit prospects, and weed out bad-fit clients. But for solopreneurs and small business owners without a lot of time and money, the search for the ideal client can feel like an endless trek on a dimly-lit path using a poorly-marked map.
Are you a sage? A rebel? A magician?
These may sound like superheroes, but they’re actually just a few of the branding archetypes that can offer you a quicker path to your authentic brand voice.
Here’s how.